EMARKETTHAILAND 

keeps you small, potatoes makes you tall. If you don't believe this look to Russia the staple food are potatoes and especially during communist times not much else, but they always have been tall persons, on the contrary look to Japan and China.

 

Golden stems of rice growing across paddies in the country's rice bowl are supposed to make the field's owners smile with pride.

But the smiles have been wiped off the faces of farmers in the central region of Thailand due to fears that thieves might sneak into their fields at night and steal their precious assets.

Since the middle of the month, rumours that rice has been stolen around the area spread across the fields in provinces from Lop Buri to Sing Buri and Ang Thong, where farmers like Sunthorn Pumkanklao, Bamrung Rodruedee and Somnuek Meechana have lived and grown rice for more than 20 years.

The rumours have yet to be confirmed, but the talk already has farmers living in fear and has prompted them to stay out at night to keep an eye out for anything suspicious near their rice fields. They have to protect their rice crops at all costs.

"I'm so scared now that thieves will steal my rice. If they really do that, it is like they are killing me because everything in my life - my money, my efforts and my hopes - have been put into it," said Mr Somnuek, who grows rice on about 80 rai of land. It is almost fully blossomed now and about to be harvested.

Mr Sunthorn said the farmers in his area are not allowed to carry sharp weapons unless they are authorised to by village headmen. As a result, the best they can carry is sticks and mobile phones.

"I'm not really sure that if I really encountered thieves I would be able to press the button. They would not come alone, for sure," he said.

He also accompanies his neighbours like Mr Somnuek and Mr Bamrung to take care of their rice crops, which have been left to grow in the fields.

A few days ago Mr Somnuek and his wife received a phone call from their daughter in Bangkok, who heard the news about thieves being rampant in the rice fields.

She urged her mother to accompany her father at night. As a result, the couple stay awake and stay in the dark in their rice fields together.

The rumours are about as unprecedented as the soaring price of rice in the markets.

According to recent records of the Agricultural Economics Office under the Agriculture and Cooperatives Ministry, the local price of the best rice, Hom Dok Mali, rose from about 9,600 baht a tonne in December last year to 10,067 baht in January.

The price of raw rice, which farmers usually immediately sell to traders, has also skyrocketed from 6,900 baht in January to between 9,000 and 10,500 baht in several local rice trading areas.

The soaring prices have significant implications for the country as well as for farmers.

For more than 20 years Thailand has been the world's number one rice exporter. Thailand has been able to generate income from selling rice abroad of up to 80 billion to 100 billion baht a year, according to the Thai Rice Strategy from 2007 to 2011 report, produced under the supervision of the National Rice Policy Board, by the Rice Department, last year.

Last year, Thailand was able to export 9.20 million tonnes of rice, bringing in income worth about 119 billion baht.

Increasing demand and the price of rice in the market therefore contributes further to the country's income, and farmer incomes.

The increasing price of rice results from increasing global demand due to a shortage of supplies in some regions, including the Philippines, Vietnam and Bangladesh and new demands from other countries such as Japan.

The increased demand and the price of rice in the market is a golden opportunity that Thai farmers must take advantage of.

Mr Sunthorn said he has never seen such a high price for rice before. It is the first time he can also see profits after deducing production costs, he said.

At one rice trading spot in Ang Thong, Sali Ngernpan, 68, rides on a rice truck to sell her rice which was harvested from a five-rai farm in Viset Chaichan district. The rice trader gave her 10,350 baht a tonne for her rice. After deducting the weight of the truck, she gets only about 34,000 baht.

"Grandma" Sali looks at the money, smiling. "Money? I will pay back my debts. I owe about 30,000 baht," she said, echoing Mr Sunthorn's remark that being a farmer is not easy. Very few understand the high price farmers pay for living their lives in paddy fields.

Almost all the farmers here in the central provinces have a narrow chance of seeing some profits from their investments.

Besides not being able to determine the price of rice in the market, they have to shoulder the heavy production costs. Some farmers even start their seasons with heavy debts.

Mr Sunthorn said a lot of farmers do not own land. They have to pay rent, which is likely to rise along with the rising price of rice.

As well as rent for the farmland, they have to pay for seeds, fertiliser, pesticide, farm labour and transport to move their rice to the trading areas.

Most farmers believe all these rising costs are due to the soaring price of oil.

Their production costs soon pile up and become part of the farmers' debts once the price of rice falls below these costs, or the farmers' rice is destroyed by natural disasters like floods and drought.

According to the Thai Farmers Association, farmers now shoulder rice production costs for both rain-fed crops and off-seasonal crops of between 5,000 to 6,000 baht. These are likely to increase. The price of a pack of fertiliser has also risen, from about 500 baht to 1,000 baht at the moment, said Vichian Phuanglamjiak, a co-founder of the association.

The Agricultural Economics Office records show that with such investment costs, farmers will earn a narrow profit margin of about 340 baht per rai for rain-fed crops and 970 baht per rai for off-season crops.

Mr Vichian said now farmers cannot earn anything if they cannot produce up to 600 kilogrammes of rice per rai. One rai of farmland will normally yield at best 1,000 kilogrammes of rice in a good year.

Mr Vichian said the unstable rice price and high production costs have long been a concern for farmers, but these problems have never been properly addressed or solved by any governments.

He said he is now very worried that if farmers rush to grow rice following the soaring prices, they will later be hard pressed by rice traders and offered low prices for their rice.

Some farmers are now rushing to grow a second crop, despite limited water supplies from the Royal Irrigation Department, which has to share water with other sectors.

By Piyaporn Wongruang the Bangkok Post

 

Rice: adding pizzazz, not price - Prepared Foods

Looking for a new idea to jazz up a refrigerated, frozen, or shelf-stable food entree or side dish for pennies more per serving? Go down the frozen food aisle of any grocery store and look at the frozen food entree. Many have white rice, the kind most Americans grew up eating.

Baby Boomers, however, are discovering there is more than regular long grain rice. Specialty rice is experiencing a phenomenal explosion in sales, due to both increasing ethnic diversity of the U.S. population and increased popularity of ethnic cuisine such as Thai food. Additionally, meat and potatoes are being substituted with meat and rice at many restaurants and household kitchens around the country. Chicken and seafood dishes are combined with rice as never before. In the March 2003 issue of Bon Appetit magazine, 86% of those polled selected rice as their favorite side dish. Some select a different type of rice depending upon what they are going to serve--just like wine lovers do.

"The number one thing people tell us is that they already are aware that they need to have more rice in their diet for health reasons," says Ojus Ajmera, president of Specialty Rice (Brinkley, Ark.), growers, millers, and packers of Della Gourmet Rice. "There is an understanding that rice is a healthy alternative to other starches, and that specialty rice adds pizzazz to any meal or side dish. They are beginning to experiment with all the different varieties."

"It is important for food processors to examine these trends," Ajmera said. "Specialty rice can add flavor and aroma to their dishes. Food companies can also increase the price of their products when they put on the package that it includes Basmati, Jasmine, Arborio or Sushi rice."

"Della's white and brown Basmati rice have a unique aroma that enhances any entree, even if it has been frozen," Ajmera said. "And, of course, rice's main advantage is that it is a comparatively inexpensive main ingredient." Many options exist for a company to pair specialty rice with an entree:

* Brown Basmati adds a natural, nutty or popcorn-like aroma. Many consumers have been educated about the values of brown rice, because it provides increased dietary fiber and protein. This allows opportunities for companies touting their products to health-conscious consumers.

* Jasmine rice is a perfect base for capitalizing on the growing popularity of Thai food in America. Mainstream, domestic consumers are looking for such items for a quick fix meal at home (with an exotic twist).

* Koshihikari (Sushi rice) from Della is a translucent grain with a naturally sweet taste. It is appropriate for sushi as well as increasingly popular Japanese-style rice bowls.

* Arborio rice is ideal for making risotto, a popular Italian dish. Its chalky quality creates a creamy dish with a smooth taste when it is cooked.

All Della products are grown in America. "We have been able to match the authenticity of the imported products," says Ajmera. For only a few pennies more per serving, specialty rice has the potential to dramatically increase sales and customer satisfaction.

Author Joy Engels Source: Mintel's Global New Products Database,
www.gnpd.com/Ph: 312-932-0400/PF
For more information: Ojus Ajmera at 800-467-1233 info@dellarice.com Della Rice Products Write in 401 COPYRIGHT Business News Publishing Co. and Gale Group

 

Fried rice